The creative industry is rapidly evolving. Advances in technology and artificial intelligence (AI) driving an unprecedented shift in the way that content is written, produced, and distributed. It has only been just over a year since we write a couple of articles about AI and what its impact will be on the creative industry.
You can read them here and here.
The world of AI writing is abuzz with the new sensation, ChatGPT. Developed by OpenAI, this artificial intelligence writing program can generate poetry, prose, song lyrics, essays, and even news articles with a few simple prompts. It has been hailed as a revolutionary tool for writers and content creators alike. ChatGPT has been further developed to create emails and messages with the help of a privacy-friendly Chrome extension.
While this has been getting all the accolades, there are dozens (if not hundreds) of AI writers are now on the market. Many, like ChatGPT, are free (at least for now.)
But AI is not just impacting copywriting, it seems to be encroaching on image creation, video creation, and video/image editing. These tools are all becoming essential parts of the creative process.
In this article, we will explore how AI-based solutions are revolutionizing the creative industry and how they may impact the roles of traditional copywriters & creatives.
A copywriter can use a tool like ChatGPT, (or Ubersuggest’s AI writer, CopyShark.ai, Jasper.ai etc) to create a pretty good first draft of some copy. We are not at the stage where you can just copy, paste, and send the output for review. However, you can then refine the output and add your personal touch to it. In fact, 100% AI content is frowned upon and so there is pressure to see if the content is AI-generated. For example, academics have created GPTZero. This app detects whether a piece of writing was written by a human or ChatGPT. I wonder if that just applies to CharGPT or all AI writer tools.
Once the copy is written the copywriter could AI-generate an image using a tool like Midjourney, DALL-E or Fotor to create it.
Finally, they could use a tool like ConceptShare to send it out for review and feedback.
We are not talking about some future process because all this technology is available now.
Will AI Replace Human Creatives?
The rise of AI-based creative tools has led to speculation that machines may one day replace traditional copywriters and creatives. These tools can automate certain tasks, but they are still far from being able to replicate the creativity and thoughtfulness of a human writer…. For Now!
Although CharGPT has taken a step forward, machines are currently unable to fully understand the nuances of language, context, and emotional resonance that are necessary for truly effective copywriting. As such, it is unlikely that AI-based tools will completely replace human copywriters and creatives any time soon.
However, these tools can help creatives as supplemental aids to work faster and more efficiently. See above process as an example. They allow creatives to focus on the more creative aspects of their work. The machines complete the mundane, tasks. Ultimately, these tools will provide an invaluable resource for creatives that can help them produce better work in a fraction of the time.
As AI technology continues to develop, it’s likely that AI creative tools will become even more powerful in the coming years. It’s certainly an exciting time for writers and content creators who are looking to take advantage of this revolutionary technology!
The rise of AI-based writing tools, image creators, and video creation is transforming the creative industry. As these technologies become more advanced, they offer an invaluable resource for creatives to help them produce better work faster. However, machines are still far from being able to completely replace human creatives and copywriters. They lack the nuance and understanding of language that is necessary for truly effective creative work. We’ll leave you with the thoughts of Greg Hahn, Co-Founder of one of the up-and-coming agencies, Mischief USA.
“The world does not need another hot take on artificial intelligence, so I wrote one on human stupidity.
It’s never been easier to appear slightly above average. You can feel it now. Our feeds, Twitter streams, and inboxes are inundated with B-, moderate generic thinking instantly created by a crafted prompt and the return key.
This is not a rant against AI. We’ve only begun to see its potential. To ignore it, fight it, or not try to utilize it, would be like (ChatGPT, write an analogy to illustrate futility.)
There is nothing wrong with AI-generated content. And right now, I kinda think that’s the issue. It’s almost too correct. All the interesting wrinkles have been ironed out. We’re left feeling slightly more informed and entirely cold.
As the digital world becomes more and more populated by computer-made content, the feeling that there is another human at the other end of the keyboard will feel like a ray of fresh sunlight in what is being called the Dark Forest of the Internet.
Humans are weird and quirky, and make mistakes. All of that is reflected in our writing. It’s what gives it its breath. Slang, an unexpected turn of phrase, irony, smart-stupidity, these are things mostly devoid in artificially generated copy. These are the things we will come to value. Signs of humanity. Like the breaths you can feel when a person plays the oboe vs a synth.
AI, specifically ChatGPT, is the shiny object right now. And I’m all for it. Jump into it, play around with it. Let’s see where this thing goes. But not as a replacement for us.
My prediction for AI is the more it becomes the norm, the more we will come to value human intelligence, stupidity and all.”
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