What is creative automation software?

As technology advances, more and more tools are being developed to automate mundane and time-consuming tasks. A great example is creative automation software, which is quickly becoming popular in the advertising industry. Creative automation software boosts productivity by automating tasks such as creating uniform designs, formatting text and compiling data. This gives creatives more time to focus on brainstorming and coming up with new ideas.

What is creative automation software?

There are many different types of creative automation software available, such as graphic design software, content management systems and data visualization tools. Some popular examples include Adobe Advertising Cloud, Celtra, Bynder, Google Marketing Platform, Sesimi, and many more.

How does automation work?

Nowadays, creative automation software can automate a wide range of tasks. It helps business/ agencies create variations of creative content for all the different platforms. Before, a junior creative had to adapt the same content for print, posters, banners, and all the different social media networks. Now it’s all done in the tool.

Most of these tools are easy to use, have user-friendly interfaces allowing creatives to create automated tasks quickly and easily. They are often cloud-based, which means they can be accessed from anywhere at any time. This is convenient for creatives who need to access their work from different locations.

Benefits of using creative automation software in the advertising industry

Advertising is rapidly evolving, and creative automation software is quickly becoming a staple in the industry’s workflow bringing many benefits.

Increased speed & productivity

Content creation involves some tasks, such as creating uniform designs, formating text and compilling data that can eat up a lot of your team’s time. By using a tool that automates them, the creative content is ready in seconds. Tasks that used to take a week now take a couple of days.

Thanks to this, creatives can spend more time brainstorming and coming up with new ideas, meaning they do work that adds value to clients.

Cost-effectiveness:

Many types of creative automation software are available for free or at a low cost, making them an affordable option for small businesses and startups. Additionally, these tools often require less manpower than traditional manual processes, reducing overhead costs and allowing businesses to allocate their resources more efficiently.

Flexibility and convenience:

Creative automation software is typically cloud-based, which means that creatives can access it from anywhere, at any time. This flexibility and convenience allow them to be productive even in situations where they lack access to reliable internet or desktop computers. They can also invite clients to review the creative online and reduce the revision cycle.

Overall, creative automation software has numerous benefits for the advertising industry and is quickly becoming an essential tool for modern creatives. Whether you are a small business owner or a seasoned creative professional, using creative automation software will help you to get more done in less time and with greater efficiency.

The different types of creative automation tools available

The term “creative automaton” is broad. There are many different types of creative automation software available on the market, and each has its own unique set of features. Here are some of the most popular types of creative automation software:

Creative manipulation software:

This is the software that we have been referring to thus far. It is software that allows you to manipulate creative content based on the desired output. For example, Sesimi, or Bynder

Graphic design software

Graphic design software is a type of software that allows users to create and edit graphics. Popular examples include Adobe Photoshop and Corel Draw.

Content management systems

Content management systems are tools that allow users to manage and publish digital content. Popular examples include WordPress and Drupal.

Data visualization tools

Data visualization tools allow users to create visual representations of data. Popular examples include Tableau Public and Google Sheets.

Social media management tools

Social media management tools are used to help businesses effectively manage their social media accounts. Popular examples include ContentCal and Hootsuite.

Email marketing platforms:

Email marketing platforms are used to create and send mass email campaigns. Popular examples include MailChimp and BuzzBuilder.

Choosing the right type of creative automation software for your needs will depend on the specific tasks that your agency needs to automate. However, all these types of software can be incredibly beneficial for businesses and individuals in the advertising industry.