As social media becomes an increasingly important part of marketing and communication strategies, more businesses are turning to social media management tools to help them manage their accounts. Agencies also use extensively to manage campaigns on behalf of clients. The best tools include approval flows which allow the agencies to draft the content for the client to approve. This is much quicker and more efficient. than using email. It has the added benefit of showing the client the posting schedule.
Finally, they consolidate reporting across all the channels to provide a holistic view of the clients’ campaigns.
What exactly do social media management tools do?
Social media management tools are software applications that allow businesses to manage their social media accounts more effectively. They can help businesses track and analyze all their social media data in one place, identify key influencers, and measure the success of their campaigns.
Most of them integrate with all the social media channels so that your business can post content on a regular basis at set intervals without the social media manager needing to do it manually. The better tools also include approvals where, for example, an ad agency can create and schedule the content and the client can approve it.
The benefits of using them
There are several benefits to using social media management tools, including:
- Improved brand awareness
- Increased traffic
- Improved search engine ranking
- Increased sales
- Improved ROI
- Improved decision-making based on analysis of posts that derived the most engagement
Choosing the right social media management tool
When choosing a social media management tool for your business, it’s important to consider the features that are most important to you. Some of the key factors to consider include:
1. The size of your business
The size of your business will determine the type of social media management tool you need. If you’re a small business, you may not need all the features offered by a larger tool. For example, approvals.
2. Budget
Your budget will also play a role in determining the type of social media management tool you need. If you’re on a tight budget, you may not be able to afford all the bells and whistles offered by a more expensive tool although most tools are competitively priced.
3. Features
The most important factor to consider when choosing a social media management tool is the features you need. Make a list of the features you can’t live without and use that as a guide when choosing a tool.
4. Platforms
Make sure the social media management tool you choose supports the platforms you use. If you only use Facebook, for example, there’s no need to pay for a tool that also supports Twitter, Instagram, and LinkedIn.
5. Integrations
Another factor to consider is the integrations you need. If you use other marketing tools, such as Google Analytics or Hootsuite Insights, make sure the social media management tool you choose integrates with them.
The top five social media management tools
We use this tool to manage our social media and we love it because it has all the features that we’re looking for. It integrates with all the platforms we use, it has great analytics, approvals, and allows us to manage multiple calendars. ContentCal was recently acquired by Adobe, so it is also a company that has a bright future.
Hootsuite is one of the most popular social media management tools and it offers a wide range of features, including the ability to track and analyze your social media data, identify key influencers, and measure the success of your campaigns. It also integrates with a variety of other marketing tools, such as Google Analytics and Hootsuite Insights.
Buffer is another popular social media management tool that offers similar features to the others, but it is competitively priced (with plans starting at $5 per month) and you can try it free for 14 days.
This has a great user dashboard which allows you to manage your social networks in one place. It also has a 30-day free trial but is quite expensive and limits the number of channels you can manage.
The standout feature of this platform is its automation and scheduling. If you are a solopreneur or small business, you can add sites and blogs that it automatically scrapes for new content to be posted.
For agencies, we would recommend either ContentCal or Hootsuite.
Social media management tools are essential for businesses that want to effectively manage their social media accounts. These tools offer a variety of features, such as the ability to track and analyze your social media data, identify key influencers, and measure the success of your campaigns. They also integrate with a variety of other marketing tools, such as Google Analytics and Hootsuite Insights. And most importantly, they offer good customer support in case you run into any problems.
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