As an advertising or creative agency, it’s essential to have a SaaS proofing tool. SaaS tools will help your agency improve quality, reduce production time, and ensure that all projects are completed on schedule. In addition, a SaaS proofing tool will allow you to collaborate with your team more effectively and efficiently.
If you’ve been working in an agency for more than a few years, then we’re sure you have a few horror stories to share. One of the most common stories is the delivery of a “final” piece of work that is missing a round of feedback because it was lost in an email thread. Embarrassment (reputation damage) means your agency must rush to fix the errors at your expense. That’s why we have put together 6 reasons why your agency needs a SaaS proofing tool.
Content is delivered faster as it’s maintained in one place and there is a single source of truth. This means that the same piece of content can be reviewed by multiple stakeholders and triaged centrally. Your proofing tool should keep a full audit trail of all mark-ups and changes requested so that there are no misunderstandings.
This also reduces costs as there should be fewer review rounds, fewer errors, and less rework.
A SaaS proofing tool will also allow you to improve the quality of your work. By using it, you’ll be able to catch errors and mistakes that would otherwise go unnoticed.
If you have ever gotten incoherent written feedback from a client on an asset you will know what I mean. These are comments like:
- Can you move this up a “smidgen”, or
- I don’t like the belt (when there is no obvious belt on the picture) etc.
They just waste time and lead to you trying to second guess what the reviewer is talking about. The point of a SaaS proofing tool is that it is software that allows users to view and approve digital content online and in real-time. It includes features such as annotation and commenting directly in the asset so it’s much easier to see what feedback was given by whom and exactly what changes they want to happen.
The ad industry is notorious for overservicing clients and one reason that clients get away with this is that it has been difficult in the past to see the number of changes requested and the number of revisions made.
That’s not the case with a SaaS proofing tool. Deltek’s ConceptShare, for example, provides a full audit trail of changes requested (including those that were rejected) and who and when they were approved.
This should mean that more work is charged to clients. The word ‘should’ is highlighted because the client may resist but the facts are clear and there is no argument as to work done and the number of revisions requested.
Collaboration has not been a strength for the traditional ad agency which has been used to working in silos and being opaque when it comes to sharing with clients. SaaS tools help to break down these silos and encourages the agency to be more open with clients. All stakeholders can see the status of the asset being reviewed and all the relevant feedback. Items that are rejected can be discussed and negotiated.
A huge benefit of a SaaS proofing tool is that everyone knows that they are reviewing the latest version of the creative asset. It should also be easy to compare this with the original and all the other previous versions to ensure that all the agreed changes are incorporated.
Finally, it is a SaaS solution which means that you get all the benefits of a SaaS deployment. For example
- Flexibility: SaaS tools offer a high degree of flexibility. They can be accessed from any location and on any device with an internet connection.
- Security: SaaS solutions are often more secure than on-premises software solutions. They are hosted in the cloud and benefit from the latest security technologies.
- Updates: SaaS solutions are constantly updated with the latest features and security patches. That means businesses always have access to the latest software. This eliminates the need for costly and time-consuming manual updates.
- Integration: SaaS solutions can easily be integrated with other software solutions, such as CRM and ERP systems. For example, ConceptShare has integrations with WorkBook and Jira.
- Trial periods: Most SaaS solutions offer free trial periods, which allow businesses to try the software before committing to a subscription. This is a fantastic way to see if the solution is the right fit for your agency.
Investing in a SaaS tools for proofing is a great place to start if you want to improve the efficiency of your agency. With its many benefits, it’s essential software for any agency that wants to stay ahead of the competition.
It’s important to make sure you select the SaaS proofing tool that has the features and functionality that you need. The best tools offer a wide range of features, including real-time collaboration between team members, advanced editing tools, the ability to comment on and mark up documents, integrations, and audit trail features. These allow you to deliver content faster, reduce costs and get control of the creative asset approval process.
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